Agency participation

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The Agency Challenge 2021

26-27 October 2021

Wyboston Lakes Resort

What is the Agency Challenge about?
The Agency Challenge is part of the Northstar Meetings Group Challenge Event Series for agency, corporate and association event buyers. Running for 9 years the challenge event format is proven to create an environment where imagination inspires business and builds partnerships between buyers and event industry suppliers.

The Agency Challenge is a modern business forum that brings together event management agencies with venues, destinations and specialist suppliers.

It is a unique blend of creative team building and effective networking based on engagement through gamification. It is an opportunity for agencies to be inspired by a tantalising array of presentations in an energetic, informative and memorable way. It is the not-to-be-missed agency event of the year.


What’s included:

  • • 2/3 nights accommodation at the Wyboston Lakes Resort
  • • All F&B for the duration of the event
  • • An incentive gift from either a dining experience or technology item
  • • Participate in group team-building activities whilst competing for a team cash prize
  • • A fantastic array of inspiring venue presentations to enhance your future event ideas
  • • Choose which venues and destinations interest you the most and benefit from 1-to-1 meetings with your favourites
  • • Networking lunches and a fabulous BBQ evening
  • • A gala dinner where the overall team winners will be announced.
  • • All entertainment


Who attends:
Event directors, managers, organisers, operations, account managers from event management agencies who would like to meet venues, destinations and specialist suppliers who can inspire their future events. You can meet your peers and make life-long connections with this immersive , educational and amusing event which is carefully designed to help you inspire and grow your future events. You can extend your product knowledge to discover inventive ideas to optimise your budget and experience engaging 1-to-1 appointments to target your individual event needs. A cost-effective and time-efficient way to develop your skills, knowledge and relationships.

Open to UK-based event management agencies

The proposed schedule is as follows but is subject to change:

Monday 25 October 2021

Arrive at your leisure
Meet the team and fellow participants during an informal evening with F&B
Overnight at Wyboston Lakes Resort

Tuesday 26 October 2021

09:00 – Registration and welcome at The Wyboston Lakes Resort
10:00 – Plenary quiz sessions
11:45  – Activity
12:45 – Lunch
14:00 – Plenary quiz sessions
15:20 – Activity
16:30 – Plenary quiz sessions & educational session
17:30 – Close
19:00 – Drinks reception at Wyboston Lakes Resort
19:30 – BBQ Networking dinner
Overnight at Wyboston Lakes Resort

Wednesday 27 October 2021

09:00 – Plenary quiz sessions
10:20 – Activity
11:30 – Plenary quiz sessions
13:00 – Lunch
14:30 – 17:45 1-2-1 appointments
19:00 – Champagne reception and gala dinner at the Wyboston Lakes Resort
Overnight at Wyboston Lakes Resort

Thursday 28 October 2021

Check-out at leisure by 11am


Apply for your place

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